Research into women’s hair removal habits

Women spend up to £30,000 in their lifetime getting rid of unwanted hair, waxing off an estimated 1.5 miles a year!

We estimate that the average woman will visit salons over 350 times during the course of their lives, spending up to 180 hours having their unwanted hair removed. Media pressure on women to be hair free means the battle against their unwanted hair can mean a lifetime of waxing, shaving, creams and salon treatments.

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